ATTENTION: Media Outlets, Local Governments and Community Organizations!

Challenges – Solutions

Newspapers are facing reduced circulation of their print products and competition from free services like Craigslist resulting in predicable decreases in ad revenue. To date, most ventures into Internet services / advertising have not made up the losses from print ad revenue.

Increasingly, local newspapers and other media need a solution that combines the flexibility and productivity of the Internet to deliver unique, fresh and valuable local content and increase ad revenues.

Note - Community Commons is not limited to newspapers. Other viable entities include: TV or radio stations - print publishers - chambers of commerce - Convention and Visitor Bureaus - City or County Government Entities - Economic Development Corporations .

Community Commons is a Web system and business model designed to do just that, deliver unique, fresh and valuable local content and increase ad revenues with its unique approach to community information, referred to as Web-Based Community Self-Publishing.

Community Commons gives local media companies the ability to extend and maximize the value of the Internet for their local media, while increasing the volume and placement of advertising (print, broadcast and on-line) within their market areas.

Community Commons supports both the business interests of local media and the overall interests in the communities they serve by synergistically merging the clear value of online social media with the longstanding history, experience and expertise of newspapers and other media firms in delivering trusted local content.

HOW IT WORKS?

Manage: Community Commons provides a Web-based system for Community Partners to manage the process of Community Self-Publishing in a coherent, self-sustaining and profitable mode.

Community Self-Publishing facilitates desired control for the local media firms to manage a truly collaborative and distributed social-media Website. The Community Partner gains significant value from the participation of many community organizations, leaders and story tellers within an organized and well-managed process – authentic and fresh user-generated content within a controlled environment.

One Voice: The “magic” of Community Commons is the easy, natural and inclusive method that content is added and updated by diverse organizations and individuals. These “Community Publishers” contribute their expert and flavorful content, “Stories” that together articulate a community’s uniqueness, features and value in one united authentic voice.

COMMUNITY PARTNERS

The Community Partner (the primary local operator) is the client for Community Commons and the leadership organization for each project.

Organizations that can also gain significant value and advantage from Community Commons include:

Media Outlets
- TV Stations - Radio Stations
- Newspaper and other Print Publishers

Community Organizations
- Chambers of Commerce - Convention and Visitor Bureaus
- City or County Government Entities - Economic Development Corporations

Communities of Interest
- Business Groups - Scientific Communities – Business Brands
- Political Organizations - Social and Civic Clubs and Organizations.

LEARN MORE

To learn more about our Community Commons program download Community Commons - A Comprehensive Web Platform for Community Self-Publishing and contact us.